Active Wheel 2-in-1 is a brand trusted by over 167 million Indian households. It offers deep cleaning and fragrant freshness at an affordable price.
Launched in the 1980s by Hindustan Unilever, Active Wheel has been a trusted name in the market for decades. It brings functionality to the table with its iconic ‘Power of Lemon’, ‘Chakra’, and ‘Flowers’. Wheel equals fresh clothes, with the ultimate benefit of combining odour removal and deep cleaning. Its brand communication is centred on a beautiful husband-wife relationship that encourages true partnership.
A dominant player in the Mass Fabric Wash segment, Wheel is available in Powder and Detergent Bar formats in retail stores across India.
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